Services

Harris Marketing Communications (HMC) is the trading name of Christian Harris. I’m an IT journalist with over 17 years industry experience. I have launched and edited large-circulation newsstand magazines and Web sites, so have a lot of experience as an in-house editor and freelancer. As a result I know what makes a good story. This is the kind of experience that I can offer technology companies.

My goal as your PR representative would be to increase editorial coverage, strengthen market positioning, increase Web site traffic, boost brand awareness, increase visibility, increase business leads and ultimately create new business. Essentially, my PR programme is about being prepared to take up opportunities, being proactive in promoting the interests of your company and getting the maximum return on the available resources.

I believe that success is based on commitment to measurable results, unparalleled client service, exceptional media relations, and thorough tracking and reporting. I focus on results. Coming from a journalist background, I know how important it is to learn my clients’ businesses inside and out, and make it a priority to understand what drives their bottom line. I look beyond the scope of the target publications and pay close attention to emerging trends and new market opportunities. Above all, I guarantee exceptional value.

I know how important time and money is to your company. To capture that market share you have to get the right kind of attention fast. You need to create a reputation for quality, impress the right people, and build relationships with the media. I listen and effectively respond to your needs. Expect some straight talking advice and you will begin to get an idea of how I operate.

Services vary by client and include:

- Writing and distributing press releases/case studies/white papers/bylined articles
- Managing, writing and distributing company newsletters
- Managing and writing for blogs & social networking sites
- Producing and distributing videos
- Handling media calls
- Arranging press tours
- Managing product review campaigns
- Managing a company’s ‘Press Section’ on its Web site
- Writing company profiles and key personnel biographies
- Organising high impact photography for press use